Why You Need Reflective Wraps From Slicks Graphics

There is no denying the fact that running a business is a difficult task. From managing employees, to keeping customers happy, to making sure you stick out from the rest of the competition, it’s safe to say that being a business owner isn’t for everyone.

But when business owners are looking for that extra boost to prove they are different from other companies out there, one of the most effective ways to do so is through high-performance trailer and van wraps in the Bucks County and Greater Philadelphia area.  

At Slicks Graphics, we are committed to making you stand out from the competition, which is why we provide reflective wraps for your trailer, van, or any other vehicle in your fleet.

Now, you may be asking yourself, “Why would my company’s vehicle need the same style reflective wrap that I see on emergency responder’s vehicles?” This post will help you better answer that question and start the design process on your new reflective wrap.

 

  • Reflective wraps provide you and your business with a great way to grab the attention of drivers on the road and in turn, attract new customers. With the color and creative design of your reflective wrap, your company vehicle will essentially serve as a mobile billboard. Believe it or not, many people prefer this way of advertising as opposed to flashy highway billboards. What is even better is that when day turns to night, your brand will still shine bright with our reflective wraps! Check out one of our recent reflective wrap jobs we completed in the daytime compared to night:

 

  • Not only do our reflective wraps stand out, but they also help keep money in your pocket. Wrapping your company’s vehicle is arguably the most cost-effective way to market your brand. No need to shell out money for advertising time and space – our reflective wraps do that for you every time you hit the road.

At Slicks Graphics, our 75-foot installation bays allow us to take on any type of job, including trailers up to 53 feet long! With our easily accessible location just north of Philadelphia, we proudly have been taking care of our customers up and down the East Coast and throughout the whole entire country. Call us today at 800-792-6951 to get started on having your vehicle decked out in our reflective wraps.   

Messages that Stand the Test of Time


Don’t let shoddy graphics spoil your company’s image.

At Slicks Graphics, we recognize that perception is everything in the world of business. Even the most excellent companies will find it hard to overcome negative brand associations. Anything that carries a business’ name must serve to enhance and reinforce a sense of confidence and quality. This concept remains especially true for visual advertisements. Because of this, every wall graphic or vehicle wrap we install in Chester County and the surrounding areas serves as a definitive example of our high-caliber work.

If a prospect sees peeling and discolored wall graphics intended to advertise a company’s latest product line, they will immediately develop a visceral and perhaps even subconscious bias against the company itself. Even if a company’s actual offerings represent some of the best in the industry, negative perceptions prove extremely difficult to overcome.

With this in mind, we have collected a few tips intended to help businesses maintain consistent brand associations.

Identify Your Company’s Message

What are your company’s core values? How do you fulfill your customers’ needs? Try to drill down to the very essence of your company. What makes your business unique? At this stage, the more specific you can get, the better. You can only understand your customers to the extent that you understand your company’s most fundamental goals and principles.

Find Your Voice

Although it may feel odd to ascribe a personality to an organization, the most successful businesses have a strong sense of identity. This personality should align with your company’s message and shine through in anything that someone could identify with your brand. Advertisements and products alike should reflect a consistent and easily identifiable voice.

Stand Out from the Crowd

Last, but not least, try to differentiate yourself from the competition. What can your company provide that others cannot? What sets your products and services apart? Originality and brand recognition go hand-in-hand. One of the easiest ways to stand out is to use only the most durable and vivid graphics in your marketing efforts.


High-quality graphics, like this example from Slicks, promote positive brand perception.

The above image serves as just one instance of the excellent work Slicks Graphics produces on a consistent basis. We will stop at nothing to help our customers amplify their brand.To get a quote for vehicle wraps in Bucks County or elsewhere in the tri-state area, call us at 800-792-6951.

Tractor Trailer Wraps

At Slicks Graphics, we pride ourselves in our unmatched quality and abundance of resources to provide you with a superior vehicle wrap. We specialize in high performance trailer wraps and trailer graphics of any size. Our facility located just outside of Philadelphia, PA, is equipped with 75ft installation bays; allowing 53ft tractor trailers to be effortlessly wrapped in a temperature controlled environment. We have vehicles onsite to move equipment in and out of our garage bays for drop ship installations.

Trailer wraps bring your ideas to larger-than-life displays that can be seen across the country. Instead of purchasing a stationary billboard advertisement, consider a trailer wrap as a mobile advertisement of a comparable size. With a trailer wrap you have complete control over where it is seen and the confidence that it will last for years. If your company uses trailers to transport nationwide, you should highly consider getting those trailers wrapped as a means to promote your business nationally. Slicks Graphics has designed, produced, and installed tractor trailer wraps for companies nationwide, from businesses with one trailer to entire fleets of trailers. Considering the distances many tractor trailers and semi-trucks travel, they have the potential to reach tens of thousands of people per month with your wrap design.

Not located near Philadelphia, PA? No problem! Our trailer wrap service extends from coast to coast for our customers through our network of certified installers. We can design, produce, and then ship your graphics to an installer in your location to finish the job. Additionally, if you have the graphics and need an installer, Slicks Graphics will exceed all your expectations in bringing your high-performance wrap design to life on your trailer.

If you plan to get a full trailer wrap but are too busy to schedule a time for the install, we recommend starting with trailer graphics to brand your trailer with your company name, until the full wrap can be completed. This serves as a low-cost alternative to waiting for the right time to schedule a full wrap, while still exposing the public to your company brand.

Our team at Slicks Graphics understands the benefits of a full or partial wrap on your vehicle, especially if you wrap an entire fleet of semi-trucks or tractor trailers. We offer the best quality wraps in the business, so you can maximize your company advertising with an incredibly cost-effective method of promoting what you do.

For more information about trailer wraps at Slicks Graphics, or vehicle wraps in general, please contact us at info@slicksgraphics.com or call 800-792-6951. A member of our team will be happy to assist you!

If These Walls Could Talk: Enhancing Spaces with Custom Wall Graphics

Countless businesses rely on Slicks Graphics for high-quality vinyl lettering and vehicle wraps in Middlesex County (and throughout the rest of the country). A wrapped car or truck — to say nothing of an entire wrapped fleet — can grant your company’s brand an astounding amount of visibility. For a comparison, one month on a billboard costs just as much as a one-time car wrap that can last years.

Likewise, wall wraps and graphics aid your branding by infusing your site with your organization’s personality. Such graphics can transform your spaces, making a significant impact on the clients, customers, or partners that visit your location.

Recently, we had the pleasure of collaborating with Grounds for Sculpture in Hamilton, New Jersey, on a project that truly demonstrates the power of wall wraps. Grounds for Sculpture, located on the former New Jersey State Fairgrounds, serves the public with a constant rotation of spectacular exhibits, classes, and cultural events. These all take place in its historic buildings and on its over 42 beautifully landscaped acres. Our designers had the opportunity to work with the nonprofit to create some captivating wall wraps for their new exhibit.

Bold, eye-catching wall graphics bring dynamism and life to otherwise utilitarian spaces. We have compiled a short list of just some of the ways these wraps can benefit your organization:

ADVERTISEMENT AND BRANDING
Although most people can guess at this benefit, it still bears repeating. Wall wraps — both inside and outside — help organizations to convey what they are all about to anyone that visits their site. Well-designed murals assist in communicating the products and services that a company offers while simultaneously instilling brand awareness. As far as impressions go, wall graphics provide a return on investment that’s hard to beat.

ENGAGING EXHIBITIONS
When museums launch exhibitions and companies conceptualize their locations, they have similar needs. They both need to find an attractive but informational way to present their installations or products and services. When our team designs and implements wall graphics, we ensure that the end products draw the intended audience’s interest while conveying information in a clear manner. As a result, the graphics have both an aesthetic and an educational impact.

DIRECTIONAL OR INFORMATIONAL SIGNAGE
Custom wall, column, and elevator wraps lend retail locations personality while also helping customers find what they need. Similarly, custom wall graphics assist museum and exhibit coordinators in keeping the proceedings organized. In both cases, wall installations or other custom graphic solutions enhance such spaces through a combination of form and function.

To inquire about custom wall or vehicle wraps in Chester County or elsewhere in the Tri-State area, call us at 800-792-6951 or email us at info@slicksgraphics.com. We also extend our services across the country with our network of 3M certified installers. For more information about our company, visit our homepage at https://www.slicksgraphics.com/.

The Design Process

We know how important a vehicle wrap is to business owners, and we know that for some of you, this is your first experience with a vehicle wrap and therefore a big deal. We know you have questions and we want this to be a hassle-free and personalized experience, so we took the time to outline our design process to prepare you for your vehicle wrap. At Slicks Graphics—only a short drive from Burlington County, NJ—our designers know how important it is for your vehicle wrap to have a visually appealing design to help with your company’s marketing strategy. Our team will be in direct contact with you throughout the entire process; working to alleviate any concerns you may have and making sure you are completely confident in choosing Slicks Graphics for your next vehicle wrap in the Burlington and Mercer County, New Jersey area.

Step 1: Complete and return a copy of our design questionnaire
The first thing we ask is that you complete our Slicks Graphics design questionnaire prior to your consultation with our designer; this will provide us with all the information we need to get started on your vehicle wrap. When filling out the questionnaire, it is crucial to be as detailed as possible when answering the questions, this allows our design team to understand your company. For example, if there are certain colors you prefer or you have a specific vision in mind, please include that in your responses. Any information you can provide is helpful; inspiration for your design can be sparked from the tiniest detail.

This is your chance to tell us if you want specific elements in your wrap design, such as listing certain products or services, pictures from your website, or a background texture. Keep in mind that nobody knows your company better than you, which is why you are the one who will be in direct contact with the designer.

Included with the design questionnaire, we ask that you send any artwork (preferably in vector format files if available) as well as square, straight-on shots of each side of your vehicle. These images will help the designer to correctly mock up your design in a way that you can see an accurate representation of how it will look on your vehicle.

Please send the completed questionnaire and any additional files to design@slicksgraphics.com, or upload them to the file upload located at the top of our website.

Step 2: Consult with one of our designers to discuss project goals while waiting for a first generation design concept
Now that you’ve completed the design questionnaire and the designer has more of a direction to take with your vehicle wrap, we will invite you to consult with the designer directly as we work on your vehicle wrap design. At this point, the designer is focused on your company goals and what you hope to obtain through your vehicle wrap. Other than advertising for your company, do you want your wrap design focused on the launch of a new product or opening of a new location? Are you just trying to increase your local advertising in areas you’re present? Whatever your reason may be for the vehicle wrap, our designer will help you translate thoughts into concepts to give you the most effective vehicle wrap design for your business.

If you’re looking to include certain images you want but don’t have access to them, we can purchase high quality pictures to include in your wrap. Our designers are also able to produce original artwork, depending on your needs. We will prepare a few design options for your vehicle wrap, so you can see a variety of possibilities based off your vision. If you have specific questions about choosing elements or what will be more effective, our team will be happy to assist you.

Step 3: Test print. Pending final layout approval, we will provide a sample of your approved graphics printed on the materials selected for your vehicle wrap.
Once your design is approved, we will perform a test print so that you are able to approve the final colors. At this point in the design process triple-check spelling, positions of elements, and that the colors are what you envisioned or specified. The test print will show you exactly how the wrap will appear on your vehicle. We ask that you approve colors in the sunlight, as colors appear differently in indoor lighting, and because your vehicle will be outside most of the time. This will be printed on the material of your choice, as well as laminated with your desired finish. Once you sign off on the test print, we can begin producing your vehicle wrap!

If you have any questions about your vehicle wrap or would like to contact our design team directly for more information, please call Slicks Graphics at 800-792-6951 or email design@slicksgraphics.com. We are conveniently located in Bucks County, PA, minutes from Mercer County and Burlington County, NJ.

What Should be on my Vehicle Wrap?

Congratulations! You’ve made an excellent decision to get your vehicle wrapped, and there’s no doubt you are excited to get started. Now the question is, how do you decide what to put on it? First, determine whether your wrap is for business or just a personal project. If it is personal, you want the focus to be on a killer design. On the other hand, if it is for business, you want to focus on the advertising and marketing to get the most out of your vehicle wrap. When it comes down to it, your wrap should answer these three questions: WHO you are, WHAT you do, and HOW to get a hold of you. Following this simple, three-step process will help you keep your information clear and concise, as not to overwhelm viewers.

WHO YOU ARE

Company Name and Logo: Make sure it stands out; it should be the largest text on your wrap, and clearly visible against the background. Adding a thin outline or shadow behind it can help it stand out, especially if the background is busy. It is also important to make sure that the logo is the same across all advertising methods for the company- this represents your brand, and consistency is key in building brand awareness.

WHAT YOU DO

Products and Services: It isn’t a bad idea to list a few of your products or services, to let people know what your company has to offer. BUT, make sure you don’t overdo it. Try to limit it to three products or services; keeping it simple allows the text to be larger and easier to read. If you list everything you do, your audience won’t gather all the information, and instead could dismiss it as confusing.

HOW TO GET A HOLD OF YOU

Phone number and Website: If someone wants to get in touch with you, or find out more about your company, the phone number and website are their best bet. Make sure the text is easy to read, with a simple font (not script) and color that stands out against the background.

Social Media Icons: With many companies turning to social media to promote their business, it wouldn’t be a bad idea to include the icons for the pages that your company is featured on. We recommend just including the social media icons and not the usernames, to avoid clutter and make sure everything is easy to read. If your name and logo are large, and a customer can see you’re on Facebook, they’ll already know what to look for.

ADDITIONAL THINGS TO KEEP IN MIND

Slogan: While a company slogan is good to include, be sure that it isn’t the focus. It is more important for prospects to remember your company name and contact information, versus the slogan, so be cautious when including it and make sure your most significant elements are the largest.

Design: The most effective vehicle wrap will have a clear message that isn’t lost in the design. While a personal vehicle should focus on the artwork and design, a company vehicle wrap isn’t effective if the message is not the most prominent thing.

Less is more. When it comes to design, text, and information in a vehicle wrap, it is crucial to only use the most significant elements. The marketing efforts will be lost if the wrap design is too confusing, has an information overload, or the contact is too small. When in doubt, just talk to the designer. Our professional design team is highly experienced in this area, and strives to help you create the best campaign for your company.

To get started on your vehicle wrap, contact Slicks Graphics today at 800-792-6951 or info@slicksgraphics.com. If you want more specific information about vinyl vehicle wraps, please visit www.slicksgraphics.com/vehicle-wraps.

10 Benefits of Getting Your Vehicle Wrapped

1. Fully Customizable
Your vehicle wrap can have as much or as little design as you want. You can choose to add pictures of your product or service, as well as whatever logos, messages, and colors you want. Since the colors are printed instead of painted, you have unlimited options for the vibrant colors you want to make your design stand out. Our designer will work with you to make sure you are completely satisfied with your custom vinyl vehicle wrap.

2. Attention-Grabbing
Getting your vehicle wrapped will undoubtedly help your company stand out compared to other cars, whether it is driving or parked at a location. Your custom design will immediately turn heads as people will be intrigued to learn more about your company and what you have to offer. Passing drivers are much more likely to pay attention to a brightly colored, custom designed vehicle wrap instead of a plain white van driving on the highway.

3. Cost-Effective
Compared to other forms of marketing that require monthly payments to maintain coverage, a vehicle wrap is a one-time payment. There are no investments or additional fees required after you purchase your wrap, and it can generate impressions for several years. Want to increase your reach? No additional cost necessary- just spend more time on the road!

4. Thousands of Impressions
A vinyl vehicle wrap can help you reach tens of thousands of viewers every month, maybe more, depending on how many vehicles you own that are wrapped, how often they are on the road, and how far they travel. Your audience can easily increase based on how often the vehicle is driven, reaching people in several demographics, versus only a select few.

5. Unlimited Locations
Unlike billboards, magazines, or even television commercials, your vinyl vehicle wrap is not stuck targeting people driving the same way to work every day, or gravitating towards the same media. A vinyl vehicle wrap is a great way for mobile advertising, giving you complete control over who is exposed to your company. You can choose to drive it in the same places, or expand out of the local area and take different routes to get more coverage. With almost all other forms of marketing, you don’t have the flexibility to do so.

6. Produced with High Quality Materials
At Slicks Graphics, we have options for intermediate and high performance wrap lines, both coming with the manufacture warranties from Avery and 3M. The materials we use are top of the line, from the inks and laminates to the actual vinyl material, producing the leading wraps in the industry.

7. Making Changes is Hassle-Free
There’s no need to worry about wanting changes to your vinyl vehicle wrap, because it is hassle-free and able to be done at any time! We can add or remove lettering on your vehicle, as well as reprint and reinstall overlays with updated logos, graphics, or details about your business.

8. No Damage to the Vehicle
If you reach the decision to remove your wrap for either a personal reason or to sell the vehicle, the vinyl vehicle wrap can be removed without causing damage to the body underneath. Vehicle wraps actually help preserve the quality of the car’s original OEM paint, protecting it from natural weathering effects, small dents, and scratches.

9. Non-Aggressive Advertising
Many consumers do not like advertising that is overly aggressive or pushing a company in their face. A vinyl vehicle wrap is a non-aggressive way to still grab people’s attention with a striking design, but the potential customer won’t mind it as much. Many people enjoy looking at custom vehicle wraps, and therefore are much more interested in the company. It would not be distracting or disturbing them from enjoying something else like a magazine or listening to the radio.

10. No Negative Feedback
Now that you’ve heard about the benefits of getting your vehicle wrapped, you’re probably wondering about the downside. Good news- there isn’t one! As a one time cost, it is effective with both price and impressions, expanding your audience to anyone that you want to see your wrap. You can choose exactly where and for how long you want people to be exposed to your vinyl vehicle wrap, and you have complete control in however many places you want it to be taken.

With proper care and maintenance, your vinyl vehicle wrap will last for several years, causing people to turn heads wherever you go. If you want changes to the design? No problem! And, if you decide you don’t want it wrapped anymore, the vinyl wrap can easily be removed, hassle-free, without causing damage to the paint or body underneath. Continue to read about our vehicle wraps, maintenance, and warranties at www.slicksgraphics.com/vehicle-wraps.

If you would like more information to get started on your vinyl vehicle wrap, please contact a member of our team here at Slicks Graphics at 800-792-6951 or info@slicksgraphics.com. We would love to work with you!

How to Care for Your Vinyl Vehicle Wrap

Okay, so you just got your vehicle wrapped, and now you want to make sure it always looks as good as the day you brought it home. More importantly, you want to make sure it lasts as long as it can. So how do you do it? It is recommended that you wait for the first two days after your vehicle is wrapped, and then after the initial 48 hours, you continue washing it every two weeks, or at least whenever it appears dirty. The longer you leave dirt and other contaminants on your vehicle wrap, the harder it is to remove.

The best way is to wash your vehicle wrap by hand, with a hose and a mild soapy water solution. When choosing your detergent, it is important to avoid any strong soluble solutions, alcohol, or abrasive components. Use a mild car cleaning detergent, with a pH balance between 5 and 9, mixed with water.

  1. Start with a pre-rinse: Using a garden hose, rinse your vinyl vehicle wrap with clean water to remove loose dirt particles.
  2. Gently wash your vehicle: Using a mild soapy water solution and a soft microfiber
    cloth, start from the top of the vehicle and work down. Try to avoid any unnecessary scrubbing.
  3. Rinse: After washing, rinse your vinyl vehicle wrap thoroughly with clean water.
  4. Let the wrap dry naturally: If you are concerned with water spots, use a silicone squeegee to remove the water, followed by drying with a non-abrasive towel or microfiber cloth.

For difficult spots, soak the contaminants with very hot, soapy water for a few minutes. Afterwards, rinse the spot thoroughly and let it completely dry. Be careful not to use any rough scrubbing or tools on hard spots, as it will risk scratching the film.

It doesn’t take much to maintain your vehicle wrap. If you follow the proper maintenance care, your vinyl vehicle wrap will last for several years, looking as good as the day you first brought it home.

If you would like to learn more about maintaining your new vinyl vehicle wrap, please do not hesitate to contact the Slicks Graphics team directly at 800-792-6951 or by emailing us at info@slicksgraphics.com.

Statistics Prove Vehicle Wraps Create Positive Impressions

When you order any graphic work, you expect things to come out professionally, on-time and at an affordable price. While these are standard expectations for any graphic design job, larger jobs can get a little more complicated. When it comes to large graphic printing jobs, like vehicle wraps in the PA and NJ area, including both Chester County and Middlesex County, we pride ourselves on delivering quality work for our customers.

You want your large printing jobs to stand out for the right reasons: bright colors, bold artwork and attention-grabbing fonts and designs. What you don’t want is to stand out for the wrong reasons: choppy and blurry graphics, peeling vinyl and low-quality fonts. Our team’s experience translates into positive results for our clients.

Not only does getting your vehicle or truck wrapped make it look better, but statistics also prove that it generates favorable impressions for your company. In fact, between 30,000 and 70,000 impressions are generated daily when you have a vehicle wrap, which can lead to more opportunities for your business. With our crew, our wraps are always affordable, and they can lead to more people talking about your services since 75% of people develop a favorable impression of a company when graphics are used.

We dedicated to staying up to date with technology, and that is shown by our use of the latest printers. Our staff is completely trained and certified by 3M to install graphics whether it is for a car or a fleet of tractor trailers. There is never a need to stress when using our services, as our team guarantees performance from all of our products.

Our designers bring your ideas to life, which will make your target audience notice your company. With over 9,000 square feet at our facility, we can handle any project, big or small, and we recommend coming to us for vehicle wraps in Bucks County. For more information, please give us a call at 800-792-6951 or email us at info@slicksgraphics.com.