Can Your Business Be Google Guaranteed?
What is Google Guaranteed?
Google released a new concept called The Google Guarantee which is provided by their Local Services section. It is described as a badge that customers online can see and know that your a trusted local company and backed up by Google. Since only companies that pass a screening and qualification process, customer can feel confident they are picking a quality service provider. Moreover, being backed by Google means that if for some reason a customer wasn’t satisfied by the work quality Google may be the one who pays for the service, rather than the customer. In a way it is an assurance for both customers and business owners, but it will only cover jobs scheduled via Google Local Services.
Customers using a Google Guaranteed business is assured up to $2,000 in money back should the service be unsatisfactory and their claim approved for reimbursement. Don’t worry Google will ask for your side of the story should a claim ever be filed, so you’ll have a say as well. It is said that it can cost less than running a Google Ad, and has a more promising increase in business.
How To Get Google Guaranteed?
Industries Eligible for Google Guarantee
To get the badge and be considered Google Guaranteed you’ll have to sign up for it. As of now, July 2020, only certain services are eligible for the service. See the list to the left for the currently accepted industries. If you happen to be like Slicks Graphics and who’s services are not on the list then we’re sad to say that applying wouldn’t be advisable at this time. Be on the lookout for if Google adds more service industries to the list in the future!
If you are one of the service types on the list then it just comes down to signing up. Having a Google My Business or Google Local or Google Ads account will be helpful! Its a relatively easy sign up. You’ll need to put in your business information, but that is to be expected. But unlike other Google accounts, signing up will require more extensive information as well such as verifying insurance or local licensing and a background check.
Once all of this is submitted and approved your business will get the badge! Businesses with badges are more likely to show up first in searches and are said to receive calls for services fairly quickly and frequently once being Google Guaranteed. So while yes, the signing up process is extensive and detailed many claim it is worth it for the boost in business that comes with passing the qualification process.