Messages that Stand the Test of Time
Don’t let shoddy graphics spoil your company’s image.
At Slicks Graphics, we recognize that perception is everything in the world of business. Even the most excellent companies will find it hard to overcome negative brand associations. Anything that carries a business’ name must serve to enhance and reinforce a sense of confidence and quality. This concept remains especially true for visual advertisements. Because of this, every wall graphic or vehicle wrap we install in Chester County and the surrounding areas serves as a definitive example of our high-caliber work.
If a prospect sees peeling and discolored wall graphics intended to advertise a company’s latest product line, they will immediately develop a visceral and perhaps even subconscious bias against the company itself. Even if a company’s actual offerings represent some of the best in the industry, negative perceptions prove extremely difficult to overcome.
With this in mind, we have collected a few tips intended to help businesses maintain consistent brand associations.
Identify Your Company’s Message
What are your company’s core values? How do you fulfill your customers’ needs? Try to drill down to the very essence of your company. What makes your business unique? At this stage, the more specific you can get, the better. You can only understand your customers to the extent that you understand your company’s most fundamental goals and principles.
Find Your Voice
Although it may feel odd to ascribe a personality to an organization, the most successful businesses have a strong sense of identity. This personality should align with your company’s message and shine through in anything that someone could identify with your brand. Advertisements and products alike should reflect a consistent and easily identifiable voice.
Stand Out from the Crowd
Last, but not least, try to differentiate yourself from the competition. What can your company provide that others cannot? What sets your products and services apart? Originality and brand recognition go hand-in-hand. One of the easiest ways to stand out is to use only the most durable and vivid graphics in your marketing efforts.
High-quality graphics, like this example from Slicks, promote positive brand perception.
The above image serves as just one instance of the excellent work Slicks Graphics produces on a consistent basis. We will stop at nothing to help our customers amplify their brand.To get a quote for vehicle wraps in Bucks County or elsewhere in the tri-state area, call us at 800-792-6951.