SEO Report: What The Data Means

The Guide to Understanding Your Web Marketing Data

The Guide to Understanding Your Web Marketing Data

As a part of our website marketing service, our clients get a monthly report. Any good Search Engine Optimization (SEO) service provider will send
regular reports out. How else would their clients know the service they are paying for is working? Our reports contains the latest data on our client’s site. Most of the data is provided by Google’s algorithm. The algorithm is the rules that guide SEO strategies and makes the internet go round.

Now unless you are someone who knows a lot about website marketing, the data provided on said reports may be confusing to understand.  Slicks Graphics is here to help! We will use an example on one of our reports and go through on what each section is about. Then we will explain what the data in our SEO report means.

Website Designing & Optimizing

There is a few things to keep in mind when looking at an SEO Report.

Website marketing as a lot of factors that go into it, due to Google’s algorithm, and it can be easy to misunderstand the data without knowing these few things first…

SEO Services PA

Backlinks & SEO

There is a few things to keep in mind when looking at an SEO Report.

Website marketing as a lot of factors that go into it, due to Google’s algorithm, and it can be easy to misunderstand the data without knowing these few things first…

Backlinks are when other websites link back to your site. While its handy to have other places that lead potential customers to your page, backlinks do much more!

Backlink are important to SEO because because it gives your site power and authority. Where these backlinks comes from are vital because it will effect how much power and authority your site will receive.

Receiving power & authority from backlinks is a part of how Google’s algorithm determines if your site is trustworthy and is a quality site. It helps determine if your site is worthy on being found quicker and easier during Google searches.

You can receive backlinks organically by have good content people want to share. Its also possible to ask or pay for links. Although organic ones are the most beneficial for your SEO.

Yellow Pages is an unrelated site to Shake Shack. The link they provided goes to Shake Shack’s site, this is what a backlink is.

Example of a Backlink

Is how many websites link back to your site. So, as an example, if Slicks Graphics linked to your site that is 1 referring domain. If Slicks linked to your site twice it would still only be 1 referring domain but 2 backlinks. If Slicks Graphics and Yellow Pages both linked to your site once, then that would be 2 referring domains and 2 backlinks.​

References the IP address of the sites giving you backlinks. IP addresses are the areas in which a site is based. Knowing your Referring IPs data would tell you about where your site is finding relevance. It can reference countries, counties, states or even towns

Follow links are the ones every website wants because these are the ones that Google’s algorithm counts. Follow links are what provides power and authority. Nofollow links, while still being a site leading to your site doesn’t count to the algorithm. Thus, no extra benefits are provided by a Nofollow link.​

Our Website Marketing Plans Include Getting Backlinks for Your Site!

So, lets talk about the actual data itself and what it means for this particular example. These numbers are going to tell us some very interesting things.

Click on the arrows to see the next section of the report explained!

Organic SEO

Organic SEO takes work to set up but, if done effectively, will bring visitors to your sight naturally. This part of the report focuses primarily on keywords which are vital to getting your site found organically. What we mean by organically is that people can find the site by their own search and not because of Ads. A part of Slicks Graphics’ Website Marketing service is researching what relevant keywords are being used and implementing them on our client’s websites. We do this to increase the potential amount of visitors to the site, and thus potential customers for the client.

Lets go over some important terms to know…

These search terms, which can also be phrases or questions, are what people frequently search to find products or services. For example, if we wanted Slicks Graphics to be found organically, we would want our site to be found by people who search for keywords such as: website marketing agency or vehicle wrap company, etc…​

How do you get keywords to apply to your website? From its content! The literal text, images, videos and tags that make up your site is what contributes to the keywords the site might be found with.​

Both of these refer to how many people are searching for or visiting certain sites. Traffic is the amount of people who have visited your site. Volume usually refers to the amount of people searching for certain keywords nationally. The goal of your SEO efforts is to get some of that volume to become traffic. ​

Is where your site’s keywords land on the first 100 pages of a Google Search. Ideally you want as many keywords as possible to land on the first couple pages of a search because that increases the potential that someone will visit your site. ​

Slicks Graphics SEO Marketing Plans Strive to Get You Organic Site Traffic!

So what can we learn from this part of the example SEO report? We can see how much traffic the site is getting, what keywords are doing well, if keywords have changed their rankings and how their keywords’ rankings are distributed  on a Google search result.

Click on the arrows to see the next section of the report explained!

Position Tracking SEO Report Data

If you are one of our clients, this next section may or may not be in your monthly report. If you are still in the early stages of an SEO service then Google Analytics may not have enough data to go off of. Do not be concerned if this isn’t on your report at first because it will be added later.

Position Tracking gives even more data on traffic and keyword rankings. It will show positive and negative changes but you shouldn’t be alarmed if some negative changes occur. Rises and dips occur naturally all the time in the long-game of SEO – so long as its a steady, gradual rise upwards then a few small dips are nothing to worry about.

If you were to have a 100% on this score then that would mean you’d have every single keyword in the top ranking positions. Keep in mind that this is fairly rare, but it does say that the more visibility your site has, the better. ​

This number is calculated by the amount of keywords you have and their volume worth. In this case, just like the last one, the higher the number the better. This gives us insight on if the current ranking keywords are actually helping garner traffic or not. ​

Is what is sounds like, the average ranking of all the campaign’s keywords. The graph below that number will show a longer history of this data’s peaks and dips. ​

SEO Web Marketing Data

Our SEO reports are designed to inform our clients about their site's performance!

Overall this example’s SEO report is showing improvement! Which is always a great sight too see!

We can see under “Top Keywords by Positive Impact” which keywords have increased their ranking position and how much that has improved the site’s visibility.

“Top Pages by Number of Keywords” is helpful in telling us which pages on the example’s site are getting increasing or decreasing visibility based on the keywords being focused on.

Site Health & SEO

Search engines like Google do consider how “healthy” a site is when deciding rankings. This take a lot of things into consideration such as links, hosting provider and more! 

Our SEO reporting software crawls your page, just like Google does and warns us about potential problems on the site. A crawl refers to Google or other SEO systems scanning an entire site to determine all sorts of data about it. What is the site about? Does it have good content? What are it’s keywords? Does it’s internal/eternal links work?  Do not be overly concerned if it seems like the crawl finds a lot of “warnings” or “notices” these are often minor and fickle elements. The internet is a large and complicated thing so have less than 100% site health isn’t a major problem.

A Site Audit regards a site’s health and informs us on what needs improvements. Health is determined by if the site is secure, if the site’s links function, loading speed and several other factors.

Internal links refer to links on a page that go to another page within the same site. For example, see the “hosting provider” that is underlined above? That is an internal link because it leads to another article from Slicks Graphics!

External links are any links that go to a different site altogether. Such as the YELP link referenced earlier in this article!

Are minor things that don’t greatly affect your site health score but are still useful to know about for general site improvement.

Warnings are more focused on possible broken external links, pages with low word count and other more content related issues the system recommends fixing for better SEO.​

These usually refer to broken internal links or pages that are down. When we see these we do try to fix them as soon as possible!

Our Website Marketing Plans Cover Site Health Monitoring Services!

How can Slicks Graphics Help Your Website Marketing Goals?

A good site will look good, be easy to use and have useful content for the visitor to access. A site can’t do this if there is a lack of information, broken links and a bad design. This is why its important to invest in a Website Marketing & SEO service for many businesses. You can guarantee your site will be done correctly the first time when you start your website marketing efforts with Slicks Graphics!

Click on the arrows to see the next section of the report explained!

Slicks Graphics Website Marketing Services

Search Engine Optimizing | Web Design | Digital Marketing | Get Found on Google

Slicks Graphics Digital Marketing

A big thank you to all our current website marketing clients! We designed this page for them, that way they can be fully in-the-know about their SEO service and their monthly report. Please feel free to contact us at if you have further questions about your current campaign or recent SEO report.

If your not currently doing website marketing but are interested we would love to speak to you about how we can reach the goals you have set for your website. Need a site built? Just need help ranking your site on Google? Slicks Graphics is here to help! Please contact us today so we can discuss the best option for you, consultations are always free!

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