What Should be on my Vehicle Wrap?

Congratulations! You’ve made an excellent decision to get your vehicle wrapped, and there’s no doubt you are excited to get started. Now the question is, how do you decide what to put on it? First, determine whether your wrap is for business or just a personal project. If it is personal, you want the focus to be on a killer design. On the other hand, if it is for business, you want to focus on the advertising and marketing to get the most out of your vehicle wrap. When it comes down to it, your wrap should answer these three questions: WHO you are, WHAT you do, and HOW to get a hold of you. Following this simple, three-step process will help you keep your information clear and concise, as not to overwhelm viewers.


Company Name and Logo: Make sure it stands out; it should be the largest text on your wrap, and clearly visible against the background. Adding a thin outline or shadow behind it can help it stand out, especially if the background is busy. It is also important to make sure that the logo is the same across all advertising methods for the company- this represents your brand, and consistency is key in building brand awareness.


Products and Services: It isn’t a bad idea to list a few of your products or services, to let people know what your company has to offer. BUT, make sure you don’t overdo it. Try to limit it to three products or services; keeping it simple allows the text to be larger and easier to read. If you list everything you do, your audience won’t gather all the information, and instead could dismiss it as confusing.


Phone number and Website: If someone wants to get in touch with you, or find out more about your company, the phone number and website are their best bet. Make sure the text is easy to read, with a simple font (not script) and color that stands out against the background.

Social Media Icons: With many companies turning to social media to promote their business, it wouldn’t be a bad idea to include the icons for the pages that your company is featured on. We recommend just including the social media icons and not the usernames, to avoid clutter and make sure everything is easy to read. If your name and logo are large, and a customer can see you’re on Facebook, they’ll already know what to look for.


Slogan: While a company slogan is good to include, be sure that it isn’t the focus. It is more important for prospects to remember your company name and contact information, versus the slogan, so be cautious when including it and make sure your most significant elements are the largest.

Design: The most effective vehicle wrap will have a clear message that isn’t lost in the design. While a personal vehicle should focus on the artwork and design, a company vehicle wrap isn’t effective if the message is not the most prominent thing.

Less is more. When it comes to design, text, and information in a vehicle wrap, it is crucial to only use the most significant elements. The marketing efforts will be lost if the wrap design is too confusing, has an information overload, or the contact is too small. When in doubt, just talk to the designer. Our professional design team is highly experienced in this area, and strives to help you create the best campaign for your company.

To get started on your vehicle wrap, contact Slicks Graphics today at 800-792-6951 or info@slicksgraphics.com. If you want more specific information about vinyl vehicle wraps, please visit www.slicksgraphics.com/vehicle-wraps.