Why does a pickup truck wrap make sense for a company that not only serves customers nationally, but also has locations with dozens of vehicles located all over the country? This seems expensive right? The answer is brand consistency. BrightView depends on the use of vehicle wraps to help distinguish their brand the same way every Wawa or McDonalds looks the same no matter where you travel. By wrapping all of their pickup trucks and specialty equipment following the same graphic layout, they have achieved unity from an original mess of variating designs and color schemes. For those of you who may not understand the history of BrightView, the “B” stands for Brickman…the fleet of tan landscaping trucks that dominated the east coast, while the “V” stands for Valley Crest, a fleet of red trucks and trailers. The new clean and simple wrap design allows brand unity for the two merging enterprises. This was a must for their marketing department, or there would have been massive confusion when an existing Brickman customer could risk a confusing red service truck showing up to complete a job that use to be handled from a different looking vendor.
This project also relied on the 3M MCS warranty, an elite guarantee that gave all trucks wrapped using 3M’s high performance cast wrapping film a 5 year warranty covering adhesive and ink failure on all vertically applied surfaces, while 1 year for any horizontal surfaces like the hood or roof.
This project handled pickup truck wraps by the dozens from the Langhorne, PA branch to greater NY, while spreading coverage across the midwest to more than 50 other locations in combination with Valley Crest fleets. By far this was one of the largest fleet wrap projects Slicks Graphics, Inc. has been heavily involved with.