Slicks Graphics Inc.

Improve Brand Identity With Fleet Wraps

How Can Fleet Wraps Improve Branding?

A brand is a collection of perceptions in the minds of target consumers. An effective brand identity creates differentiating associations that make it top of mind and preferred when compared to alternatives.

As businesses have become more competitive, the importance of creating and maintaining a strong brand identity has increased. However, many companies struggle with how to stand out and be remembered. That is where fleet wraps can be an effective solution for improving brand identity. By wrapping vehicles with company colors and logos, businesses can create a mobile billboard that reaches a wide audience. According to one study from the American Trucking Associations (ATA), fleet wraps can generate up to 16 million impressions annually. 

In addition to increasing brand awareness, fleet wraps can also help to create a positive association with the brand. When potential customers see a company’s vehicles wrapped in their branding, it helps to create a professional image. This can lead to more sales and improved brand recognition.

Thousands of Impressions From A Onetime Purchase

If your business is looking for an advertising method that will give you a great return on investment for just one purchase, then you should consider our high quality fleet wraps solution. Not only do our fleet wraps provide businesses with excellent exposure while the vehicle is on the road, but they also continue to generate interest and awareness long after the vehicle has been parked. In fact, it’s not uncommon for people to approach a parked vehicle with a fleet wrap and ask about the company or product that is being advertised. For businesses that want to maximize their advertising dollars and get the most bang for their buck, fleet wraps are always an excellent choice.

Important Statistics Of Fleet Wraps

As we mentioned previously, truck and trailer fleet wraps are able to achieve up to 16 million impressions every year. Meanwhile a single-wrapped vehicle can average about 30,000 to 70,000 views a day – depending on the location of their route.

While these figures are certainly impressive, fleet wraps are able to make a lasting impression and generate leads just from being on the road. About 97% of viewers are able to recall ads they saw on service vehicles such as trucks or vans. More importantly, 98% of those viewers have a positive view of a company after seeing their vehicle branding. One final and possibly the most important statistic is the cost per impression. On average the cost for 1,000 views with a fleet wrap comes down to 0.77 cents! Some businesses are able to reduce that down to 0.48 cents per 1,000 views.

Cut Unnecessary Advertising Costs

Advertising is a necessary expense for any business that wants to grow and reach new customers. However, it can be difficult to know where to allocate your advertising budget for the best results. Traditional methods like television and print ads can be expensive and it can be hard to measure their effectiveness. Digital advertising is often more affordable and easier to track, but the ROI will typically be higher. Fleet wraps offer a unique solution that combines the best of both worlds. Fleet wraps are a cost-effective way to advertise your business while also reaching a wide audience. And because they’re applied directly to your vehicles, they’re always working for you – whether you’re driving around town or parked at a job site. Best of all, you can choose from a variety of options to customize your fleet wrap and make sure it’s working hard to promote your business. When it comes to advertising, fleet wraps offer an innovative solution that can help you save money and reach more customers.

Try Our Branding Solutions For Your Business

Fleet wraps are a great way to turn your business car, truck, trailer, or van into a mobile billboard. And when it comes to vehicle wraps, there’s no better team to trust than ours here at Slicks Graphics. We’ve been in the business for over 15 years, and we have the experience and expertise to get the job done right. We use only the highest quality materials, and our team of skilled installers will make sure your wrap is applied perfectly. If you are not local to us, we can always facilitate getting your wrap kit to a certified installer in your area. Plus, we offer complete custom designs (if you do not have your own artwork), so you can create a wrap that’s truly unique. So if you’re looking for a vehicle wrap that will make a lasting impression, give us a call. We’ll be happy to show you what we can do!