Slicks Graphics Inc.

Investing In A Vehicle Wrap For Your Business

OUR GUIDE TO BUYING A VEHICLE WRAP

It can be intimidating investing into something new, especially for your business. At Slicks we are more than happy to help guide you into the processing of buying a vehicle wrap. So here is our quick guide to buying a vehicle wrap for your business!

Justifying A Wrap

Vehicle wraps are an excellent way for business owners to stand out in their competitive market. With trailer wraps, commercial van wraps and wraps to cover your entire fleet, the options for creative branding and advertising on vehicles is limitless. Vinyl wraps applied to your business’ vehicle will provide a low-cost and efficient form of advertising that can be used to reach a wider audience. Our wraps are also highly durable, allowing your message to stay visible for years, which is perfect for businesses that frequently used out in the field. Investing in a vinyl wrap from Slicks Graphics for your business vehicle is an easy and cost-effective way to increase awareness of your brand and consequently build stronger customer relationships.

Coverage options

Choosing the right coverage options when investing in a vinyl wrap for your vehicle is an important decision. Whether full wrap, partial wrap, or spot graphics, understanding how each option fits within your budget and marketing goals can make all the difference.  Ultimately, it’s important to take the time to carefully consider which type of coverage best matches your needs for maximum efficiency. That is why our designers complete an initial consultation with all of our clients in order to ensure we are working within your budget as well as exceeding your marketing and branding goals.

Full Wrap

A full wrap covers the entire vehicle, leaving none of the original paint showing. Depending on preference, we can wrap the whole roof or only a portion to give the illusion of a fully wrapped roof.

Partial Wrap

A partial wrap covers a portion of the vehicle. Partial coverage can vary drastically depending on budget and style. Price will depend on total coverage, shape, ink usage, and other factors.

Spot Graphics

Spot graphics or lettering are decals that display your brand with minimal coverage. Spot graphics are the most affordable option and can can vary from cab door lettering to large trailer decals.

Our process

Design

Designing the vehicle wrap is a crucial part of the whole vehicle graphics process. If a design does not display your brand correctly or is confusing and hard to read or forgettable, you risk losing potential customers. Our design team works alongside you to meet your goals while also using the knowledge, skills, and software to bring you the cleanest possible design that best advertises your brand.

Get started

Fill out the form below, attach your artwork and we will get started with designing your vehicle wrap graphics.

Design

Designing the vehicle wrap is a crucial part of the whole vehicle graphics process. If a design does not display your brand correctly or is confusing and hard to read or forgettable, you risk losing potential customers. Our design team works alongside you to meet your goals while also using the knowledge, skills, and software to bring you the cleanest possible design that best advertises your brand.

Get started

Fill out the form below and attach your artwork and we will get started with designing your vehicle wrap graphics.

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Production

Once the design and colors are approved, the production process begins. The artwork is scaled up according to the size of the vehicle, paneled, and sent to our high quality, large format printers. Before sending the whole project, we ensure that colors are correct, photos are clear, and that the ink is laying correctly. The printed vinyl is left to dry and afterword is laminated and trimmed or cut out in a plotter. These are then given to the installation team to begin placing the graphics onto the vehicle.

Production

Once the design and colors are approved, the production process begins. The artwork is scaled up according to the size of the vehicle, paneled, and sent to our high quality, large format printers. Before sending the whole project, we ensure that colors are correct, photos are clear, and that the ink is laying correctly. The printed vinyl is left to dry and afterword is laminated and trimmed or cut out in a plotter. These are then given to the installation team to begin placing the graphics onto the vehicle.

Slicks Graphics Vinyl Wrap Production Facility
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Install

Just like production, the installation of your vinyl vehicle wrap is done in house by our installation specialists. If you are not local to our shop we can ship your vinyl graphics to you and set you up with a certified installer, that way you will get a Slicks Graphics quality installation of your new vinyl vehicle wrap.

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Install

Just like production, the installation of your vinyl vehicle wrap is done in house by our installation specialists. If you are not local to our shop we can ship your vinyl graphics to you and set you up with a certified installer, that way no matter where you are nationwide, you will get a Slicks Graphics quality installation of your new vinyl vehicle wrap.

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VEHICLE WRAP FAQ!

Branding and marketing opportunities are endless with a new vehicle wrap. Vehicle wraps have changed and will continue to change the marketing potential of your business. So give us a call today at 215-736-8000 to get started on your marketing adventure!

Want More Business? Check out the custom signs division or the well-established website marketing division at Slicks Graphics, Inc.

Commercial vehicles have an obligation to transport either products, passengers, or employees to various job sites each day. They all want to continue to stay in business. Why not stand out in this process? You could be extending thousands of impressions to potential new clients through a vibrant new vehicle wrap. This opportunity is the ultimate way for a business to accelerate finding new leads and creating opportunities.

Take a local plumber for example. Perhaps it is a smaller operation with one service truck and is newer to the plumbing industry. When just getting started as a business, they network with friends and family to find new plumbing jobs. Imagine in this situation, this outfit has a job at a location where hundreds of locals pass by this job each and every day. This business could be there an average of three days to complete a plumbing project. If there is nothing on this blank white van, then how likely is this plumber going to find new work? They could instead simultaneously be working on someone’s bathroom and still advertise.

If this plumber gets their van wrapped with a catchy, colorful design, then while that van sits in their customer’s driveway they could also attract new customers. Each day all those locals pass by, taking notice to this new plumbing company and the services the new van wrap is promoting. These people who, when least expected, may also need or know someone that needs to find a plumber. This cycle continuously helps local business owners promote and build market share within a company. Unlike traditional billboards that carry monthly reoccurring rent, wrap owners get to own a mobile billboard.

Depending on the type of vehicle wrap, the cost does fluctuate to a degree along with the grade of the film purchased. To better explain, let’s look at a couple of different examples. First, consider a Ford Transit Connect, a smaller utility van in comparison to the full-size transit. With a high-performance wrap and a design from Slicks’ designers, you would be looking at roughly $2,200 before tax. This is without any roof coverage or bumper coverage. Everything on the vehicle would be covered, outside of the bumpers and the roof. The plastic bumpers are not wrap friendly and the roof won’t be seen by most customers.

For DOT regulations and driver safety, wrap companies do not cover the front driver, passenger or windshield areas. All other glass areas can be covered with an optional perforated window graphic film. Larger vans with a wheelbase around 136” and holding similar coverage run a higher cost. It can be closer to the $3,200-$4,500.00 range depending on the final size and coverage needed. Feel free to call us an ask for estimates specific for your vehicle.

Our second example is calculated on a Ford Focus. To avoid clashing with the design the bumpers, door handles, mirrors and roof will need coverage. These cars sit much lower to the ground allowing most to be able to see the entire car. This ends up adding time and material to the cost of this car wrap. Bringing the average cost up to the $2,800.00-$3,400.00 range using a high-performance film.

There are alternative films with an intermediate grade performance guarantee for those looking to save money. Downside, customers start to sacrifice performance along with age expectancy. These films typically last half of the lifetime of the high-performance vehicle wrap films.

It’s first important to understand the difference of the two films’ make-up (cast versus calendered). High performance films are made from a cast vinyl. Intermediate films are made from calendared vinyl.

A cast film is made by pouring the PVC based film into a rolling mold, enhanced with plasticizers to improve the film’s overall conforming function. The advantage promotes itself when an installer is trying to wrap something like a door. The low spot in the door handle area requires the film to be moderately stretched for complete door coverage. Without a cast base film, the vinyl would start to shrink and pop up creating an air pocket. Eventually it cracks, collects moisture and starts to fail in a complete section on the vehicle wrap. Cast vinyl wraps typically last 3-5 years and can easily surpass 5 years with extra care and maintenance.

Calendared films allow typically a 20-25% savings on the original cost of a high-performance vehicle wrap. These films are made like a pizza. The calendared film is stretched to the size of the raw material roll. Slicks will then print the customer’s graphics on and install this intermediate vehicle wrap. Not only is this film only rated for 1-2 years. The failure rate in recessed channels or compound curves is much higher than a high-performance vehicle wrap.

Yes! Our company designs, prints and installs all of our commercial graphics.  Our vehicle graphic designers are trained to build eye catching graphics that will make your business stand out in your market. You always get the last say on how your graphics will look! We only install after you are completely satisfied with the design.

Ready to Invest Into Your Own Vehicle Wrap?

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Shipping and installing vehicle wraps nationwide through our network of 3M certified installers.

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